Insanidy is a lifestyle brand founded in 2015 by Uche Ezenwa however the brand was officially launched back in 2016.

Insanidy first began as a personal brand, limited to close friends. The brand eventually expanded and evolved into a brand with an active and growing community.

Insanidy’s mission is what drives the lifestyle brand to do and accomplish everything possible to expand human potential.

Insanidy pursues their mission through creating ground-breaking innovations within African streetwear culture.

From creating more sustainable products to building a global and diverse team of creatives which have positively impacted the communities they live and work in.